Thursday, February 13, 2014

Small is beautiful too!

McKinsey reports that while one is getting attuned to keeping track of the conversations happening in social media using often-used keywords and sentiment analysis, there is a possibility that one could miss out on the quiet whispers. These are the not-so-strong signals that could potentially provide us with additional clues.

So here’s the parody: its just not BIG data that is important … snippets of SMALL data could be meaningful too.

So ... off we go into the realm of acoustics … listening to the faintly audible lower decibels … not just listening to tweets!